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Ecommerce Data Analyst – REF 1051

Published
April 18, 2024
Location
Sheffield, United Kingdom
Category
DW & BI  
Job Type
Salary
Up to 50,000
Work Hours
35
Industry
Fashion
Qualifications
Industry std
Contact number
01133572045

Description

Experience, Skills & Knowledge:

  • Operate across Search, Email, Affiliate, Display and Social.
  • Develop and implement a loyalty program to acquire data for the business and provide tailored customer experiences.
  • Build strong relationships & influence decision making with key internal stakeholders across the wider marketing team and business functions.
  • Operate within the GDPR framework, seeking opportunities to further increase trust with the customer

  • Proven experience delivering marketing data & analytics solutions to B2C eCommerce brands
  • Experience in eDM campaign planning and management from strategy and deployment to reporting (using mailchimp or similar applications)
  • Experience delivering CRO & attribution modelling solutions
  • Experience implementing visualisation solutions e.g. Tableau, Qlik or similar
  • Experience working with the latest trends, MarTech tools and innovations in the CRM / CDP & eCommerce domains. (Salesforce, Google, Adobe stacks)
  • Experience & knowledge operating across CRM, Data Strategy & Campaign Management
  • A track record developing eCommerce & Marketing Data Strategy
  • Experience in working within and ideally developing loyalty programs for medium sized businesses
  • Excellent project management and communication skills including the ability to influence stakeholders
  • Experience with GDPR compliance

Responsibilities

  • Location: Sheffield
  • Salary:   Up to £50k commensurable with experience
  • On-call/OOH:Not required
  • Unsociable hours pay:If ever required - Expected within normal salary remit and use of TOIL
  • Probation:6 months (due to seniority of role)
  • Working hours:Mon - Fri 9-5pm
  • Flexibility on start and finish time: Yes within reason and within office/building opening hours
  • Total hours: 35
  • Team size:Immediate team 5 and total office 22

ABOUT US:

A global sportswear brand, founded to design and produce market-leading performance products in conjunction with our team of elite athletes, coaches and sports scientists.

Our commitment to quality, with manufacturing in the United Kingdom, has made our products the standard among international athletes in strength and fitness sports. Our belief in best-in-class customer service has made those same products the preferred choice of strength enthusiasts.

We are recruiting for a Marketing Data Analyst to join our brand team to drive our data strategy.

ABOUT THE ROLE:

We’re looking for an experienced E-Commerce / Marketing Data Analyst that has an entrepreneurial spirit:

 

  • Work with the Brand Director to develop and drive data strategy for the business and its global retailers.
  • Deliver the analysis & meaningful insight to help improve marketing effectiveness: acquisition, engagement, retention, churn & commercial results.
  • Focus on Customer, Campaign, Product, Promotion domains to provide recommendations that improve eCommerce business KPI’s
  • Own measurement & reporting through the funnel with a focus on short term sales and also CLV.
  • Hands-on experience with MarTech tools such as Google Analytics, Magento, Shopify etc.
  • Work with the Brand Director on developing CRM & eCommerce best practices to optimise customer journeys
  • Deliver insight to improve sales & lifecycle communications, with a specific focus on measurement, multi-variate testing, segmentation, personalisation, copy and creative optimisation
  • Build, test, optimise and deploy email newsletters and report on the results.
  • Use real-time insights to measure, refine and optimise the performance of all channels (Eg. testing and refining ecommerce creative to drive sales)
Apply
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